Premium domain names can be defined as names that would be of value to a commercialized business. Advertised and sold online, they are basically a domain name that any site owner would love to have. Premium names are often short, memorable names that are made up of key words an search terms. Their value comes from them being traffic friendly, so they can help launch the popularity of a web site.

Investors register premium domain names, then make them available for resale. As a result, a secondary market has developed that specializes in these highly sought after prizes. When shopping for a premium domain name, you may find they are also referred to as pre-registered domains, after market domains, or secondary market domains. The premier domain name market thrives on the fact that many of the intrinsic name combinations have already been taken, as the internet has experienced phenomenal growth. Therefore, people are willing to pay the extra price to get a premium domain name, as they have a higher branding potential than those names that are still available.

While some premium domain name companies operate privately, other are teaming up with regular domain name registrars to advertise on their sites. The popular domain name provider Register.com now offers premium names with every name search that is performed. This allows them to provide an better service to their customers and share in the profits of the reseller. In addition, there are premium domain names sellers who keep their domain names from the general public and sell exclusively to corporate businesses, who prefer to purchase and register domains in strict privacy.

The price of premium domains varies greatly. Companies charge anywhere form hundreds to thousands of dollars, as they are in high demand. In order to secure a website that utilizes a memorable and traffic producing name, you may want to consider investing in a premium domain name. They assist in starting a new business and helping it grow to its fullest potential.