Attractive premium domain names can sell for thousands of dollars. Whether you purchase domains for the booming after market, or just have one that you no longer wish to own, they can be valuable properties. You can maximize their resale values by knowing how and where to advertise and get the best profit.

Before attempting to sell a domain name online, you may want to have it appraised. A domain appraisal will give you a better idea of what your domain name is worth and also assure your buyer that you are offering a fair price. Once you have determined the value of your domain name, and decided to go ahead and sell it, you will want to use the WhoIs Lookup program to check the accuracy of the data in the domain name registry. (www.whois.net) After you have verified accuracy, you are ready to put your product on the market.

When choosing how to market your domain name, there are several options to consider. If you have a website that is already in existence, you may want to decide whether to put a “for sale sign” on the site, or park your domain. Parking your domain, or not using it, will provide the opportunity to establish some advertisements which will pay you on a pay-per-click basis. In addition, it lets you know what type of traffic is coming to your domain name. This will be a good indicator of the type of site this domain name is suited for. However, if your buyer is not internet savvy, they may not realize that your page is for sale with a parked domain.

Another important decision that must be made is whether or not to use a third party broker. Professional internet domain name brokers will list your domain for you in exchange for a percentage of the amount it sells for. One major advantage of this strategy is that the broker will arrange an escrow service and ensure that your sales transaction takes place smoothly. AfterNic, EzDomain Auction, Great Domains, and eBay are just a few of the more popular companies to offer these services. Some companies allow you to sell for a flat fee, while others permit you to auction your domain name. Regardless of how and where you choose to sell your domain, make sure you follow the appropriate steps and do your research to maximize your profit.