TXT180.com has just launched their new text message marketing site! You may be wondering what text messaging has to do with domain names. We often offer information and advice on how to market your domain, or market your website, this is pretty much the same. Here is how we see it…Nearly every one of our readers has at least one website, and the largest percentage of you have a business website. Every business has to have a way in which to market their website, business, products, services, etc…Regardless of what you are marketing we feel text marketing is worth taking a look at, and here are a few reasons why:
- More people have cell phones than any other singular common device.
- More people are likely to read a text message than a billboard, newspaper ad, email, or even direct mailer.
- The cost is only a fraction of any other type of marketing campaign.
- Reach thousands of people within seconds, not days or weeks.
- No need to employ ad specialists, graphic artists, or designers.
- It’s quick, simple, to the point, and effective.
- Everyone likes to save money or get stuff free.
- Texts reminds people of your business, and can draw them to your business or website.
We recently used TXT180.com to launch a very simple marketing campaign where we offered a free domain name with any purchase for one of our websites. Not to brag, but within a short period of time we were able to see an instant peak in website visits and shortly after a significant increase in sales.
As we thought about ways in which our readers could benefit from text marketing usage, so we took a look at a few types of businesses, here are a few ideas we came up with:
- Retail – Discount coupons, new products, generate leads, sales.
- Restaurants/Bars – Discounts, happy hours, special events.
- Golf – Tee time reminders, discounts, weather, closures.
- Automotive Sales – Lead generator, sales, specials.
- Medical – Appointment reminders, discounts, schedule changes.
- Real Estate – Listing info, home updates, appointment reminders.
- Schools – Alerts (closures, dangers, happenings), Reminders (holidays, finals, fund raisers etc..)
As you can see, there is probably not a business that deals with the public (at all) that could not benefit from text marketing. And honestly, TXT180.com has some of the cheapest text marketing campaign pricing we have seen. You can text 500 people for ONLY $9.95/mo. or 1000 texts for ONLY $17.95/mo! You may be able to text 20 of your friends at a time about a certain local special, but with text marketing campaigns you can reach people all over the U.S. (and some Canada/Mexico) for your “online special” and see your sales skyrocket. Your return on investment is almost hard to measure.
If you haven’t considered using text messaging as a way to market your business, online or otherwise, you may want to take a look at it.
